Hertzog Hired to Keep Us In Line

We are so excited to announce our newest Team Downie Family Member… Emily Hertzog! 


CLEVELAND, OH (May 17, 2017) – Downie Photography welcomes Emily Hertzog to its creative
team of visual storytellers. Hertzog will serve as Producer, overseeing all jobs from start to finish
– from estimating to client feedback. In addition, she will manage the Downie Photography

“Emily is a perfect fit because of her positive attitude, kind personality, and ability to keep us all in line,” says Downie Photography founder Jeff Downie. “She adds to the vibe of the studio in a positive, friendly and professional way. There is a very specific type of person that fits out studio culture and Emily exemplifies that type of person. We are excited she has agreed to be a part of this crazy team.”

Hertzog honed her skills in administration, talent & project management, and customer service in a variety of industries, including retail, restaurant and corporate. Before joining Downie Photography, she served as Midwest Talent Manager for George Street Photo and Video in Chicago. Her passion for working with creatives led Hertzog to a career in the commercial arts.

“From the first time I stepped into the Downie studio I knew I had found my new work family
and I spent the next few months convincing the team how cool I was and how they needed me
around as much as possible,” says Hertzog. “There is no other gang of misfit toys I would rather
work with and help to wrangle. I am looking forward to helping to facilitate all of the great
photo and video projects that the Downie team is known for.”

Hertzog, a Cleveland, Ohio native, received her Bachelor of Arts degree from Kent State
University. In addition, she studied art history in New York, Paris and London and Florence.

About Downie Photography

Downie Photography is a full-service photography and video studio featuring an all-star team of
visual storytellers. Founded in 2011 by award-winning fashion and commercial photographer
Jeff Downie, clients include Progressive Insurance, Marriott Hotels, CLE Clothing Co., Cleveland
Magazine, TWIST, AmeriMark Direct, CVS and many others. 

The Team Downie aesthetic reflects the company’s core values: authenticity, integrity and
loyalty – placing the greatest value on its relationships with clients.

Downie Photo’s talented roster includes founder and visual storyteller Jeff Downie, commercial
photographer Emily Metzger, filmmaker and videographer Kyle Johnston, producer Emily
Hertzog and in-house Diva/company mascot Justine Lottatop. The downtown Cleveland studio is
located inside a sprawling, natural light-filled, 5,000-square foot loft on Superior Avenue. 

For more information, please visit


@downiephoto (Jeff Downie)

@hotdogprincesss (Emily Metzger)

@thekylejohnston (Kyle Johnston)

@ohcasss (Cassie Wolf)

@emhrtzy (Emily Hertzog)

@lottatop (Justine Lottatop)

Looking in Depth

Collaborating with our diverse roster of clients inspires us daily. It is our job to show the heart of their stories through the imagery we capture every day. We are excited to share these images and stories in tandem, via the premiere issue of Depth. It is through this format we look forward to sharing the soul behind Downie Photography.

“Depth of focus” is the measurement of focus within an image, from the closest point of focus to its furthest point.  It is through the pages of Depth we introduce you to our team, our approach, and the unique individuals and organizations we have the fortune of working with!

We hope you enjoy diving in.

To shoot ProRes or to not shoot ProRes

For our next project we’ll be shooting an interview and
broll of a climber, Ian. Ian is passionate about climbing and works at
Cleveland Rock Gym. Since we’ll be shooting an interview and shots of him
climbing inside the Cleveland Rock Gym, we wanted to experiment with
using an eternal recorder to capture as much dynamic range as possible
for more flexibility in post.

We busted out a Sony a7Rii and a Canon 5d Mkiii along with the Atomos
ninja external recorder for the test (We recorded 422 HQ to a CFast 2.0
card). We recorded both in camera and on the recorder so we could pull the
files into Premiere, we even crossed checked in Davinci, to see how big
of a difference it would make in dynamic range. Everything we read online
suggested it was the way to go since it was recording a lot more
information directly off the camera’s sensor and not wrapping it in a
destructive codec that would fall apart as soon as we tried to adjust
color, shadows, or highlights. Ultimately, we could see very little
difference. Once highlights were gone, they were gone.

The Canon seemed to produce better detail in the highlights but did
poorly in the shadows. The Canon also produced an image with more
contrast and saturation than the Sony. The Sony’s did better in the
shadow detail but did very poorly in the highlights, especially compared
the Canon. We compared various settings in both cameras and tested out
the cinestyle profile on the Canon as well as a custom profile we found
online for the Sony. The look that we liked best, and ultimately decided to go with for the project, was the custom profile
on the Sony. The custom profile is Picture Profile 6 with adjustments
made inside the picture profile to emulate the look of the Canon C100
C-log. We exposed for the highlights and was able to bring back the
shadows and brighten up the entire image without introducing a ton of
noise. Check out the images below for reference and let us know what you

The above images were shot with the natural light coming in through the
windows so we could see how much control in post we would have over the
highlights and shadows. Sony camera was set to record XAVC 1920×1080 24p
with a Canon 35mm 1.4 with Metabones adapter and set to f2 and ISO at
100. The Canon was shot using same lens and camera settings. The only
camera setting difference was the picture profiles. The Sony was set to
Picture Profile 6 with custom adjustments, and the Canon was set to
Neutral with Contrast set to -4. Once we pick up a HDMI to micro adapter
we will test the Atomos recorder on the Sony to see if there is any
difference between what’s recorded in camera and to the recorder, and
also what the difference is between what’s recorded externally on the
Canon vs. what’s recorded externally on the Sony.

Using Format